This brief orientation covers the key market research databases and other tools available to U of T startups via U of T Libraries. These secondary market research tools can assist startups in business planning and market sizing, as well as completing business model canvases and other milestones. This session is most appropriate for startups who are already working on an idea.

Participants will:

  • familiarize themselves with the core research tools and databases available for market research
  • understand how to access e-resources from off-campus
  • learn about other workshops and services the library provides for campus entrepreneurs

When: Tuesday, May 10, 12-1 p.m. EST
Where: Online via Zoom (participants will be sent a link prior to the session)
Instructor: Carey Toane, Entrepreneurship Librarian, University of Toronto Libraries,

Related LibGuide: Entrepreneurship by Carey Toane