Every day we are bombarded by millions of data points, research statistics and technical messages and many of us struggle to communicate our ideas clearly and persuasively. Join us for an interactive session hosted by Andrea Sampson, CEO and co-founder of Talk Boutique, where you will learn how to harness the power of storytelling to communicate complex ideas so that you captivate and inspire your audience—whether you’re presenting research findings, pitching an innovative project, or collaborating in interdisciplinary teams.
Through frameworks like the Story Spine, the Idea Framework, and the Talk Canvas, Andrea will guide you through the process of crafting compelling narratives that resonate with both technical and non-technical audiences.
By the end of this webinar, you will:
Understand the key elements of effective storytelling for technical and scientific communication.
Learn how to structure your ideas to make them relatable and impactful.
Gain practical tools to apply storytelling techniques to your academic and professional work.
Discover how stories can help you stand out in competitive environments, attract funding, and create lasting impact.
Special Talk Boutique Offer: Anyone who attends the event and downloads the Storytelling Toolkit Workbook (QR code to be provided during the webinar) will be entered into a draw to win a 60-minute coaching session with our Executive or Master Coaches as well as access to our online learning platform, the Thought Leader Academy. There will be 3 individuals chosen, first place will win a session with Executive coach Andrea Sampson, and second & third place will win a session with Master coach Ian Keeling.
* Please note this webinar series is open to members of the University of Toronto, University of Toronto Entrepreneurship (UTE), and IDEA Mississauga communities only.
About Talk Boutique
At Talk Boutique, our passion for transforming experts into thought leaders comes from our deep desire to co-create a resilient and inclusive future that represents all who live within it. We use our deep expertise in communications, public speaking and improv, combined with our experience in advertising, TEDx talk development and event curation to create an offering that helps our clients build stories, communicate powerfully and show up in front of any audience with confidence and humility so they make a memorable impact that leads to deep and lasting societal change.
Stories are carriers for ideas and by helping experts find their stories, they become thought leaders who are changing our world one idea at a time.
Meet the Speakers
As a dynamic thought leader with a foundational background in marketing and advertising, Andrea Sampson is renowned for transforming complex concepts into engaging, relatable narratives. She brings a unique blend of TEDx coaching experience and communications training to the stage, empowering audiences to unlock their potential for innovative thinking. Andrea’s neurodiversity enriches her approach, enabling her to view and explain ideas through a unique lens. She is known for her vibrant and bold personal style—characterized by colourful hair, a unique collection of eyeglasses, and bright attire—AND for her ability to provoke and inspire the inner thought leader in everyone. Authentic, engaging, and visionary, Andrea is a powerful voice for non-traditional and diverse thought leadership, she is dedicated to challenging norms and inspiring change.
Date
Wednesday, November 13, 2024 12:00 pm – 1:00 pm EST
