ODAIA offers an AI-powered Customer Data Platform (CDP) that delivers unparalleled commercial insights to the pharmaceutical industry. It brings together both proprietary and public data sources to analyze and predict patient journeys, physician prescribing behavior and omnichannel attribution, to deliver real-time insights to sales and marketing teams, so they can create hyper-personalized customer engagements. The platform is being used by many of the top 10 pharmaceutical companies by global revenues as well as by multiple mid-sized companies across various disease areas.